Canada’s Heritage in Trademarks: 5 Canadian Trademark Registrations Registered Before 1890

1.     The oldest registered trademark in Canada that is not registered in connection with a consumable is ELGIN, which was registered in association with watches in 1877.  Although the Elgin Watch Company was based in Illinois, this Canadian trademark registration is 15 years older than the company’s oldest United States trademark registration for ELGIN WATCH CO.

2.     The trademark AGNOSTURA was registered in Canada in 1897 in association with bitters.  By that time, Johann Siegert and his sons and been exporting their bitters from Trinidad for nearly half a century.  AGNOSTURA was originally marketed as a medicinal product, but today is added to cocktails.

3.     The REDPATH Logo was registered in 1883, and is still used today on bags of sugar.  The logo may also be familiar because it is also displayed in its signature red colour on the company’s factory, which is a prominent building on Toronto’s waterfront.

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4.     The trademark APOLLINARIS has been registered as a trademark in association with mineral waters since 1883 in Canada.  The Apollinaris Company seems to have paid particular attention to trademarks in the late 19th century, since the brand is also the subject of the first case concerning parallel imports, In re: Apollinaris in England in 1890.

5.    The logo for LABATT’S INDIA PALE ALE was registered in 1886.  By this time, the second generation of the Labatt family was already running the brewery in London, Ontario.  The design below is found in the Canadian Intellectual Property database, but the description of the design in the database reads: “A label, in the shape of an oval with the words: LABATT'S INDIA PALE at the top, and ALE, LONDON, CANADA, below, together with an octagonal figure within which is an arrow-head figure, and the facsimile of the Registrant's signature”, which does not seem to match the image provided.  It does, however appear to match the larger image below, which can be found here, on the website of the library of the University of Western Ontario, in London, where Labatt’s was founded. It appears that the image is of the smaller label which would appear at the neck of the bottle, whereas the description on the Register is of the full bottle label.

The registered trademark

The registered trademark

The full bottle label

The full bottle label